This policy describes how MyVoy, a brand owned by Applefield AB, processes personal data and protects your privacy. The policy covers our handling of personal data in accordance with the GDPR and applicable data protection laws.
Personal data controller
Applefield AB, organization number 559355-1194, with the trademark MyVoy, is the legal entity responsible for processing your personal data in accordance with this policy.
Contact us via privacy@myvoy.com for questions related to data protection.
Transfer of Data to Countries outside the EU/EEA
Applefield AB does not transfer personal data to countries outside the EU/EEA.
Purpose of data collection
We process personal data in order to efficiently manage bookings, provide travel and experience services, carry out marketing activities and optimize the user experience on our website.
Mandatory information for booking
In order to make a booking through our website or by telephone, it is necessary that you provide the following information: Name, address, date of birth, email address and, if necessary, payment information.
Your rights as a registered user
As registered with Applefield AB, you have a number of rights regarding your personal data:
Right to rectification and erasure
You have the right to request the correction of incorrect personal data and the deletion of your data.
Right of access
You can request access to the personal data we process about you.
Objection and limitation
You have the right to object to the processing of your personal data and to request that the processing be restricted.
Withdrawal of consent
If the processing is based on your consent, you have the right to withdraw this consent at any time. The withdrawal does not affect the legality of the processing that took place before your consent was withdrawn.
Objection to direct marketing
You have an unconditional right to object to the processing of your personal data for direct marketing, including profiling. You can do this by contacting us at privacy@myvoy.com.
Data portability
You have the right to receive the personal data that you yourself have provided to us, in a structured, common and machine-readable format.
Right to lodge a complaint
You have the right to submit a complaint to a data protection authority, for example the Data Protection Authority.
Unsubscribe from communication
You can unsubscribe from newsletters or other communications from us at any time by using the unsubscribe link in the mailing. Your rights can also be exercised by contacting us at privacy@myvoy.com.
Please note that there may be conditions or limitations to these rights depending on the specific circumstances surrounding the processing of your personal data.
In case of important changes to our data protection policy, we will inform you through our website and, if possible, by email.
Description of treatments
Purpose: Provision of Services
Delivery of Products and Services:
- Personal data is used to contact you regarding booked trips and services.
Sending out Newsletters:
- Your personal data is used to send newsletters to which you have chosen to subscribe.
Credit information:
- In some cases, personal data may be used to obtain credit information for purchases.
Categories of personal data processed:
- General personal data such as name, address, email address, telephone number and payment information.
- Purchase and payment history.
Sensitive personal data:
- Health information when booking trips.
Sources of data collection:
- Directly from you and from publicly available sources such as phone records.
Legal basis for processing:
- To fulfill agreements with you.
- To fulfill legal obligations.
- For Applefield AB's legitimate interests such as customer service and credit checks.
Recipient of personal data:
- Collaborating companies and suppliers, including service providers and payment solutions.
- If necessary, according to court order or legislation.
Preservation of personal data:
- Data is kept as long as it is necessary for the stated purpose.
Purpose: Marketing
Use for Marketing Purposes:
- Personal data is used to send relevant marketing, both digital and analogue.
Categories of personal data for marketing:
- General personal data such as name, address, e-mail and telephone number.
Sources of Collection:
- Directly from you and from public sources such as social media.
Legal basis for marketing activities:
- Legitimate business interests to market Applefield AB's products and services.
Sharing of Personal Data for Marketing:
- With partners and suppliers who support our business.
- For marketing collaboration with data analysis companies, digital agencies and telemarketing companies.
- If necessary, according to court order or legislation.
Retention of personal data for marketing purposes:
- Data is not kept longer than necessary for the stated purpose.
Registration of anonymous user data
When visiting the website, information about your use of the website is recorded through the tracking tool Google Analytics and cookies. The information that is registered includes when and how you navigated the website, information about your location and other technical information. The information that is stored is not linked to you as an individual and thus does not count as personal data. The registered information can be divided into different categories:
- User Behavior – Your use of the Website is recorded, which includes which pages you visit, what time you visit them and the time you spend on each page.
- Location Information – Using your IP address, we can see your approximate geographic location. Your location information can then be used to customize advertising.
- Technical information – We register information about which device you use when you visit the website. Other technical information that may be included concerns operating system, cookies, browser and IP address.
In order to optimize your user experience, we use cookies on the website. Any settings you have made may be saved so that you do not have to make the selections the next time you visit. In our cookie policy, you can read more about cookies and how we use them.
The personal data that we receive is always stored securely and is only stored as long as necessary. If we suspect that our security has been breached, we will take measures immediately to secure the personal data and data we had in our system at the time.
The collection of personal data can always be changed, deleted or blocked by you
We use Google Analytics to collect, store and analyze user data. You have the right to block all data collection by Google Analytics. You can do that with an add-on to your browser called Google Analytics Opt-out.
Changes to the Policy
We reserve the right to make changes to this privacy policy. Important changes will be announced via our website.
Contact information
For further information or to exercise your rights, please contact us at privacy@myvoy.com.